Promotional Strategies – Characteristics of a Successful Advertisement

Many small businesses don’t achieve the success they want from advertising due to having very little resources at their fingertips. The results are simply flat due to a lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the […]

Marketing Strategies

A good Marketing company helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing concepts to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market. When designing a marketing plan, first a […]

Relationship Marketing

Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers. It is meant to cater to the needs of individual customers. Its major part involves studying the need […]

Viral Marketing Goes Mobile

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries or […]

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