When many people think of sales jobs, they think of the beginning telemarketing jobs that always seemed open when looking for a summer job from college or getting those first jobs on the resume.
However, good sales people enjoy amazing job security and the potential to make serious money no matter what company they go with. Good sales people are always going to help out the bottom line of a company, but good sales people aren’t generally born that way. This is where a high quality sales training record comes into play. So why should a company take a serious look at investing into a quality training program?
Natural Sales People Will Get Better
There are always a few people who just have that natural sales gift. They tend to be charismatic, have the gift of gab, and they don’t experience the usually fear of a bad phone call or in-person meeting. However, even these people are only going to get better through training programs and coaching that focuses on specific techniques for closing, and getting around that initial no.
A company that is willing to invest in making bad sales people average, average sales people good, and good sales people great will see a massive improvement in their yearly sales and overall bottom line.
Sensational Sales Skills Can Be Taught
Often an average sales person is only a few minor fixes away from being good or even great. Having occasional training seminars and new training programs that focus on the specific parts of a call will help every single sales person overcome their weaknesses and become more confident overall.
Professional sales coaches like Grant Cardone have shown that sales skills can be taught. A person dedicated to studying sales can learn great openings, hard and soft selling techniques, and closes that almost never fail. Stringing these strategies together makes for a great sales person.
In addition to this, even great sales people can slip back to good or average. Even beyond focus, sales is a market that is ever-changing. Learning new ways to approach a call, new ways to close, and new ways to keep a customer engaged are skills that every sales person can use, no matter what their skill level.
More Back From Employee Investment
Having a revolving door even at the entry level is going to cost a company a lot of money in the long run. Not only because of constant new hires and new training, but that’s also time a company could have experienced staff on the phones instead of having those phones empty. The only time phones should be empty is during some quality sales training to take the whole team to an entirely new level!
There’s no question that a team of highly trained and skilled sales people will always deliver high value to their company. There are entire companies built around teaching employees how to be better at selling, so there really is no excuse. Every company can benefit from hiring sales specialists for additional training or to set up a permanent training program to invest in their employees.